More than apparel, it's a movement
Welcome to the heart of 2LApparel. Here, we don't just create clothes; we ignite voices and celebrate individuality. Discover the soul behind our brand and what drives us to empower you to live loud and proud.
Our story: Rooted in music
ShowTime’s journey began with an unwavering love for music... a passion that sparked the creation of LiveLoud Entertainment. What started as a dream to share authentic sounds and creative expression has grown into a dynamic platform for artistry and innovation. ShowTime’s career as a music artist laid the foundation, but his talents extend far beyond performing. With expertise in music engineering, production, composing, and choreography, he has crafted a unique space where creativity thrives and boundaries are pushed.
LiveLoud ENT: Where music meets fashion
LiveLoud Entertainment is more than a brand; it’s a movement. It represents the belief that music is a universal language, a powerful tool for storytelling, connection, and freedom. This vision inspired the birth of 2L Apparel, a clothing line that embodies the same principles of expression and individuality. Every design reflects the heartbeat of music and the importance of freedom of speech, encouraging people to live boldly, speak loudly, and embrace their true selves.
Our mission is simple: to amplify voices, celebrate artistry, and create a culture where music and fashion unite to inspire confidence and authenticity. At LiveLoud Entertainment and 2L Apparel, we don’t just make music and clothing... we create experiences that empower people to live loud and proud.
Our commitment to lupus awareness and support
We proudly stand with the Lupus Foundation of America in their mission to improve the lives of those affected by lupus. Our dedication goes beyond awareness—we actively support initiatives that fund research, provide resources, and advocate for better treatments. By partnering with the Lupus Foundation, we aim to bring hope and strength to individuals and families impacted by this challenging autoimmune disease. Together, we strive to create a future where lupus is better understood, better managed, and ultimately cured.
"LiveLoud isn’t just fashion. It’s a lifestyle. It’s your voice. Live loud, Die Silent."
- The 2LApparel team